StaffMarket PEO Industry News Report
CoAdvantage Resources Acquires Gevity ASO Clients

CoAdvantage of Orlando Florida has acquired HR Outsourcing clients from Bradenton Florida based Gevity. On May 23, 2008 CoAdvantage announced that ten clients had transitioned from Gevity to CoAdvantage. This transaction marks the exit of Gevity from the ASO (Administrative Services Organization) line of business allowing them to return their focus to the PEO (Professional Employer Organization) product line that has always provided the backbone of the company.

CoAdvantage Press Release excerpt:
“Since our founding a decade ago, we have focused on delivering outstanding services to small and medium-sized companies,” said CoAdvantage CEO Dayne Williams. “We are pleased that our hard work has paid off, resulting in a solid reputation for high client satisfaction and retention in the industry, which leads to opportunities such as the recent referrals from Gevity.”

Gevity Chief Administration Officer Clifford Sladnick believes CoAdvantage was the right fit for its former clients. “Upon making the decision to exit the ASO market to focus on our core PEO offering, Gevity Edge, we considered several options to provide a smooth transition for our ASO clients. Our technology partner recommended CoAdvantage, and we have found the company to be an excellent alternative HR solution for a significant portion of our ASO client base.”

CoAdvantage HRO President Scott Millson has been handling the transition of ASO clients from Gevity to CoAdvantage. “We were very pleased that Gevity chose us to handle this business,” said Millson. “That decision has been validated with the positive feedback we’ve received from satisfied clients.”

Gevity’s foray into the ASO marketplace was the brainchild of former CEO Erik Vonk who departed the company in October 2007. Mr. Vonk led the drive to acquire HRAmerica for $10M in February of 2007. At the time HRAmerica was acquired by Gevity it had 75 clients with 16,000 worksite employees.

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